Contact Infoĭon’t get so carried away with headshots and logos that you forget about the primary purpose of an email signature: providing your contact information.ĭepending on what your email recipients might need to know, this could include information like your name, job title, phone number, or business address. Your email signature signoff could even be an image or text. You can type a signoff at the bottom of every email, but some people include them in the email signature. “Cheers,” “Best Wishes,” and “Regards” are also possibilities. SignoffĪ signoff is that last little word or phrase you write before signing your name. But what should you put in it?Ĭonsider including some of the following elements.
You now know why you need an email signature. You can achieve the same effect with email signatures.įrom the source linked above, out of brands engaged in email signature marketing, 48% use email signatures to drive traffic to the website, while 34% use them for lead generation. This success doesn’t have to be limited to marketing emails. A survey of marketers found that email is their highest-performing content type for securing and nurturing leads. Traffic and Lead Generationĭriving traffic and generating leads through marketing emails is a well-known tactic. Out of the 62% of brands that use email signatures for marketing, 82% do so to spread brand awareness.Īn email signature allows you to show off your brand’s logo, colors, font, and voice in every email conversation. Brandingīranding your content makes you more memorable and recognizable to your audience. EfficiencyĪn email signature lets you provide every email contact with important information without retyping it every time. Adding your logo, branding, and website links let people know your business is professional and trustworthy.Ī professional email address is also essential for this, so learn how to choose one as part of the process. ProfessionalismĪn email signature (when done right) makes your email look more professional.įirst, it gives you legitimacy by providing your real name and information. There are several reasons it benefits you to create the perfect email signature, which we will outline. Uncover performance bottlenecks to deliver a better user experience and hit your business’s revenue goals.
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